Hi, my name is Willan
Your next PPC Ad Specialist
With extensive experience in managing and optimizing Pay-Per-Click (PPC) campaigns, I specialize in driving targeted traffic and maximizing ROI for businesses. Whether you need help with Google Ads, Facebook Ads, or other paid platforms, I can create data-driven strategies that align with your business goals.
I focus on delivering measurable results through detailed keyword research, competitor analysis, and A/B testing. With a collaborative approach, I work closely with you to ensure that your advertising campaigns are both effective and efficient. Let’s take your digital advertising to the next level.
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Google Ads Management
Create and manage high-performing Google Ads campaigns.
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Facebook Ads Optimization
Optimize Facebook Ads for better engagement and ROI.
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Conversion Rate Optimization
Boost conversion rates with detailed tracking and A/B testing.
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Keyword Research & Strategy
Identify high-performing keywords to target the right audience.
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Retargeting & Remarketing
Reconnect with potential customers through retargeting campaigns.
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Competitor Analysis
Analyze competitors to improve your ad performance and strategies.
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Detailed Reporting
Receive comprehensive reports on ad performance and improvements.
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Social Media Ads
Craft high-converting ads across social media platforms.
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Ongoing Campaign Support
Provide ongoing support and optimizations for your PPC campaigns.
PPC Tools and Platforms
Here are the tools I use to optimize PPC campaigns.
Google Ads
Facebook Ads
Google Analytics
SEMrush
Ahrefs
WordStream
AdEspresso
Optmyzr
Unbounce
Google Tag Manager
Bing Ads
HubSpot
Zapier
What my customers say
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Rowan Breeds
Debt Solutions 4 U
Willan has been instrumental in transforming our digital presence at Debt Solutions 4 U. From web development and backend development to managing our PPC ads, his multifaceted skill set has driven impressive results. His strategic insights and technical expertise made a significant difference in our business operations and marketing efforts.
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Rene Lindenberg
BMW EMEA
Working with Willan on API development and system integration was a fantastic experience. His solutions streamlined our recruitment process and improved efficiency. Willan is a highly skilled professional who understands complex technical challenges and delivers results with precision.
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Verene Peterson
Chery South Africa
Willan played a key role in designing, building, and maintaining our website at Chery South Africa. His UX/UI expertise ensured that the site was not only functional but also engaging for our users. His dedication to maintaining the site has ensured a seamless experience for our customers.
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Idris Seedat
JSE
Willan provided outstanding copywriting and strategic support for JSE. His deep understanding of content strategy significantly improved the way we communicate our initiatives, particularly in CSI and transformation. His contribution has been invaluable in refining our public messaging.
About me
The name is Willan
I'm a award winning South African digital nomad - that travels the world. I'm a software developer, designer, and entrepreneur, with a keen eye for strategy and design. I'm passionate about technology, design, and business.
In-line with my nomad adventures I own a very successfull medium sized digital agency, located in the prestigous Irene, Pretoria, South Africa. I'm also the founder of a few startups, and I'm always looking for new opportunities to grow and learn.
I recently became a father, and my current short term goal is to increase my business footprint in the EU - where I can start focusing on my health and work-life balance as well as the future of my beautiful daughter.
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Digital nomad
Freelancing extaordinare
I've figured out this whole digital freelancing thing and I am loving it.
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12 years
digital experience
I've been in the industry for over 12 years, and I've seen it all.
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Agency exposure
as director
I've been running my own agency for over 10 years now - a very successfull venture, with a great team.
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Passionate
multidisciplinary creative
I have a unique ability to blend diverse skills to deliver innovative and effective digital solutions and strategies.
Our engagement
Houserules
Pretoria +
Amsterdam
Where I operate
R1 200 /
€85
My hourly rate
20 hrs /
work week
My current availability
Afrikaans +
English
My current lead time
Cash before
delivery
My current payment terms
40 hr booking
slots
Minimum time I am willing to work
Pretoria
Where I am physically
2 weeks
My lead time
Balanced
My current mental condition